Where real auto shop marketing meets real ROI
Stop waiting to fill up your bays. Install a proven marketing system and put it to work for you, built specifically for independent auto repair shops. See your return on every marketing dollar spent.
Find out what your dollars are earning
Most shop owners we meet spend thousands of dollars on marketing, but they don’t know what is working and what isn’t.
Monthly ROI Reporting
We’ll tell you exactly how much each dollar earned, based on your actual ROs. Then, we’ll spend your dollars where you’re guaranteed the highest return.
Real Marketing, No Fluff
Everything we publish for your shop will be unique to you, your local area, and the customers you actually serve. We will never publish marketing fluff.
Talk to Real Marketers
We won’t put you on a plan and forget you. You’ll have regular meetings with an automotive marketing expert to look at the actual impact of your marketing, review our current projects, and make tweaks to improve your shop’s ROI.
You are the Expert
This is your shop. You’re there every day. No one knows your customers, your community, and your team like you do. We work with you to develop and share your message.
What This is Not
We are not a “set it and forget it” agency. We’ll work hard to make sure you hit your targets. And if you don’t, we put in the extra effort to find out what’s not working.
ROI Reporting
Last month you spent money on marketing. You sent out a mailer that cost $1200. You spent another $1000 on Google Ads. For each dollar you spent, do you know how many dollars you earned?
If you’re answer is “I don’t know,” don’t worry. 90% of auto shop owners we meet say the same thing.
Here’s the problem: You’re marketing blind. When you need more cars, you’ll never know where to put your money. This is why a monthly ROI Report is the foundation of our work. We’ll tell you which of your marketing channels are most effective, and continually re-invest your money where we expect to see the highest returns.
Strategic
Consulting
Great marketing is a partnership. The fundamentals of auto repair shops are the same, no matter where in the world you go. So are the fundamentals of marketing for auto repair shops.
But when it’s time to develop specific marketing materials for your customers, geography changes everything.
When AI can generate everything from college essays to works of art and entire videos, consumers are more sensitive than ever to marketing fluff. If you want to succeed in your market, you need to show that you’re real people who care about your clients and community.
Paid
Advertising
If you enjoy lighting your money on fire and watching it burn, you might enjoy paying for Google Advertising with an agency that sets up a Google Ads Campaign for you and leaves it running for months or years without any management.
If it pains you to see hard-earned money wasted, you won’t put money into a paid ads campaign unless you know three things:
- How much am I spending every month?
- How much did I earn?
- How much did each customer cost to acquire?
We’ll tell you all three, and continually optimize your ads to deliver better results. If something isn’t working, we’ll make sure you stop paying for it.
Graphic Design
Professional marketing starts with professional design. We create custom visuals that match your brand, communicate clearly with customers, and make your marketing look polished and consistent across every platform.
Whether it’s service promotions, seasonal campaigns, email graphics, or digital ads, every design is created to support your overall marketing strategy and reinforce your reputation as a trusted shop in your community.
Instead of relying on generic templates or inconsistent visuals, your shop gets professional design that strengthens your brand and makes every piece of marketing look intentional.
Email Marketing
Email is one of the most effective ways to stay connected with your customers and keep your shop top-of-mind between visits. When done right, it strengthens relationships, builds trust, and encourages customers to return for future service.
Our email marketing service helps auto repair shops stay consistently connected with their customer base through professional campaigns designed specifically around your shop, your brand, and your customers.
We handle the strategy, design, and campaign management so your shop maintains regular communication without adding another task to your busy schedule.
Instead of only hearing from you when something breaks, your customers are reminded that their trusted repair shop is always there when they need it.
Search Engine Optimization (SEO)
When customers search for auto repair in your area, your shop should be easy to find. Search engine optimization helps your business appear in the places people are already looking—especially when they need service now.
Our SEO services are built specifically for independent auto repair shops. We optimize your website, service pages, and online presence so search engines clearly understand what your shop does and who you serve.
Everything is built around your shop, your services, and your local market—helping the right customers find you when they search for repairs, maintenance, and diagnostics in your area.
Instead of getting buried in search results, your shop becomes easier to discover by the customers who are already looking for a trusted mechanic nearby.
Why Choose Us?
Most marketing agencies treat auto repair shops like any other business. We don’t. Our strategies are built specifically for independent repair shops, focusing on the marketing channels that fill your bays and produce measurable results.
Real ROI
We focus on marketing that produces real, trackable results. Instead of guessing where your marketing dollars are going, we help you understand what’s working, what’s not, and where your best opportunities for growth are.
Automotive
Marketing is different for independent auto repair shops. Our strategies are designed specifically to keep your bays full with consistent traffic all year long. We’ll help you attract the right local customers and stand out in a competitive market.
Proven Results
What you’re looking at here is a shop we helped fill. Every bay is busy. With over a decade of experience working with auto repair shops, we’ve seen what works and what doesn’t. Our approach is built on real-world results and proven strategies that help shops grow consistently.
Your Auto Shop Marketing Team
Most marketing agencies run campaigns. We track results. Meet the team that helps auto repair shops
measure every marketing dollar and turn it into real repair orders.
Liam Lezra
Founder & Lead Strategist
Liam founded AutoROI Marketing after seeing too many shop owners spend thousands on marketing without knowing what actually worked. He specializes in building strategies that produce measurable ROI for independent auto shops.
Abel Reyes
Content Developer
Abel creates the content that communicates expertise and earn customer trusts. His work supports campaigns designed to keep your phone ringing with high-quality calls that turn into real repair orders.
Maria Auxiliadora
Marketing Assistant
Maria helps manage campaign reporting and lead source tracking across client accounts. Her work ensures the data behind AutoROI’s marketing reports stays accurate so you can clearly see what’s working, and what isn’t.
Case Studies
See how independent auto repair shops are using data-driven marketing to increase car count, grow revenue, and understand exactly where their customers are coming from. Every case study breaks down the strategy, the marketing channels used, and most importantly — the real ROI produced from the shop’s marketing investment.
Auto Diagnostic & Repair – Bay Area
When this shop owner came to us, he was spending thousands on marketing but had no clear way to measure what was actually producing customers. After implementing lead source tracking and optimizing their marketing channels, we were able to identify the campaigns producing the highest return.
Within months, the shop increased new customer calls and reinvested their marketing budget into the channels generating the strongest ROI.
Asian Autotech - Ventura, CA
When Asian AutoTech partnered with us, they were starting from scratch—converting an old parts store into a brand-new shop with no customer base.
We helped introduce them to the Ventura community and build a steady flow of new customers from day one. As they grew, we tracked what was actually producing revenue and continuously reinvested into the highest-performing channels.
Today, Asian AutoTech is a $3 million shop with a full schedule, a strong reputation, a great team, and marketing that’s driven by real ROI—not guesswork.
Send Us Message
Have questions about your marketing or wondering where your next customers will come from? We’re here to help. Whether you’re looking to improve your current marketing, understand your ROI, or build a stronger strategy for your shop, our team is ready to talk.
Tell us a little about your shop and what you’re looking for, and we’ll point you in the right direction.
Social Media Management
Most shop owners know they should be posting on social media—but figuring out what to post, when to post it, and how to keep it consistent can quickly become another job on your plate.
Our social media management service handles the strategy, content creation, and posting for your shop so your business stays active, professional, and visible online. We also help you capture the right photos and videos directly at your shop, turning your technicians, your work, and your community into authentic content that stands out from generic marketing.
Instead of scrambling for ideas or letting your accounts sit inactive, your shop maintains a steady, professional presence that builds trust with local customers.